Nu Era

As a day-to-day, being an herbalist requires that I wear many different hats. I have to be the professional who knows my craft, a counselor with boundless empathy, and a tireless researcher, but I also have to be fundamentally counter-culture.

What I mean by fundamentally counter-culture is that the work I do runs contrary to the way society and the economy are designed to be most efficient (and frankly, exploitative). The success of my endeavor and my craft is not measured by the financial means I "contribute to society." Nu Era is truly linked to a vast web of grassroots movements whose purpose is to usher in an age of wealth determined by health, and not material goods. After all, what use is financial security if we aren't secure in our well-being. Like they say, you can't take it with you when you go...

While I would love to be able to support my family and create a sustaining business from my herbalism, it is NOT the goal. The goal is to be an accurate and efficient resource for healing, first aid, family care, and personal fulfillment.

I'm not a prophesier. I don't ascribe to 2012 fantasies about the world's end. I don't think that a collapse of the current markets and societies will beckon a new age. I don't think it's the "dawning of the age of Aquarius." But I do think that a graceful transition from big banks, big pharma, and big agriculture to micro-economies, holistic health, and local, organic whole-food sourcing is a fight worth fighting. And individuals will drive this change! I want to be one of those individuals.

That is what Nu Era means to me. I hope that the clients I serve also have an eye on a brighter future for themselves and all those who will come after us. And, of course, she who we all came from-- the Earth.